Club 21
The mark, round two

Six new logo directions, each a full rendered identity rather than a type treatment. All sit on the Slate palette you chose. Route B, the chip lockup, is on the live site now as the working example; the steel 21 is used as the brand's link-preview image.

The six type-only routes from round one are kept further down for reference. Whichever direction is chosen gets a full cut: dark, light and single-colour versions, a monogram for the collapsed rail, and a favicon set.

Round two

Route A, a fused 21 monogram with a club suit in its negative space
A. Fused monogram The 2 and 1 as one emblem, a club suit cut into the negative space.
Route B, a notched casino chip beside the Club 21 wordmark
B. Chip lockup On the live site
A notched chip carrying the 21, wordmark beside it. Cleanest at small sizes.
Route C, a shield badge with a club suit and 21
C. Shield Angular badge with a keyline, the sports-club register.
Route D, a tilted playing card indexed 21 beside the wordmark
D. Card index A tilted card carrying 21 as its corner index.
Route E, a wordmark whose C is a club suit
E. Suit wordmark Pure wordmark; the C redrawn as the club suit, the 21 underlined.
Route F, a brushed steel three-dimensional 21 with blue rim light
F. Steel 21 Brushed-steel emblem with blue rim light. The hero moment; used for link previews.

Hero banners

Six banners in the same world, each leaving the left side clear for the headline the CMS lays over it.

Welcome offer banner: chips and a steel coin bursting out of blue light Live casino banner: a roulette wheel in blue light Slots banner: slot symbols bursting toward the viewer Weekly race banner: a glowing podium VIP banner: a black steel membership card Originals banner: a crash-game rocket trail with dice

Round one, for reference

The type-only routes.

Route 1

Tile

The 21 in a rounded accent tile, wordmark beside it. Reads at every size and gives a square app icon for free.

Built into the site
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Route 2

Stack

CLUB set small and letterspaced above a heavy 21, with an accent rule holding the left edge. The most typographic of the six.

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Route 3

Card index

The corner of a playing card, rank and pip, as the mark. The most explicitly casino of the set without being a cliché.

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Route 4

Chip

A token seen head-on, dashed inner ring, 21 at the centre. Round marks sit well beside round avatars and coin icons.

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Route 5

Split

Two and one as separate blocks, one slate and one accent, with CLUB set beside them. The boldest and the most app-like.

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Route 6

Arc

Two arcs closing round the 21, the accent one leading. Picks up the arc of light running through the hero art.

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